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Total Success

Loyalty Because of Product Variety & the People Who Make It Happen!

My experience with Cherrydale has a long history of about 18 years. Why would I continue with a fundraising company if it wasn’t for the product. More importantly, I believe it is two elements that compels me to continue every year . . . the product varieties and the people who make it happen for my program. I have experienced a consistency of presentation, reliability, and trust by the sales people that brings this opportunity to our school. I know of no other fundraising company that does this better! Read More

Jerry Lees
Director, Rim of the World High School Bands

Sales Tips for Success

  • Emphasize setting a personal challenge goal
    Have sellers make a commitment to be their sub-group's best salesperson. Structure their sales efforts to emphasize achievement, not failure.
  • Sellers state their solo goal out loud
    By publicly stating what you'll accomplish to your peer group, you've reinforced the commitment. Who wants to say publicly that they'll fail to achieve?
  • Make a prospect list
    All sellers should make a list of prospective customers before they start. Review it and make sure they have at least ten targets.
  • Define your best customers
    Stick to the people you know - friends, relatives, neighbors, etc. Don't forget co-workers and out-of-town contacts for your major fundraisers.
  • Rehearse the sales pitch
    Have everyone practice your group's sales pitch at home. Fine tune your value proposition and make sure that every seller uses it.
  • Be prepared
    Sellers should carry their order form and sales materials wherever they go.
  • Smile and introduce yourself
    Remind all your sellers to smile and introduce themselves before launching into their two-sentence pitch.
  • The power of "because"
    Use the word "because" when stating the group's goal and first request for help. It's an extremely potent trigger word. "We need your help because our band needs new uniforms."
  • Ask for the order
    Always include a direct request for an order in your sales script after the because statement. "Can you help us meet our goal?"
  • Personalize by picking favorites
    Tell each seller to find one or two items that they like and then promote those enthusiastically. "These green ones are great."
  • Ask for more
    After the initial order is placed, offer supplemental items for more revenue or ask for referrals, etc. Ask these questions. "May I show you another program we're offering because it's a great deal too. Can you think of anyone else I should contact?"
  • Make it easy to buy
    Do everything you can to make buying your offering easier. Offer to fill out the form yourself. Remind the prospect that a certain item makes a good gift or that it's all for a good cause. Resolve all objections. Offer to call back if they can't decide.
  • Re-contact misses
    Do a follow-up sales pitch to any absentees who weren't available the first time around.

--excerpted from "101 Fundraising Tips" from

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